art direction, branding & production

sandra reichl lives and works on the intersection of art direction, conception and creative production. as an independent art director, designer and producer her work focuses on identity, storytelling and image making.

always with a strong core idea to start with, sandra is keen on making strategy and concepts visible and to explore and evolve identity. executed with a bold and playful design aesthetic, most of the times this leads to tactile branding projects, illustration, set design and animation pieces as well as free projects with various clients and creative teams.

after working for agencies, studios & clients in stockholm, berlin and new york sandra is now based in vienna, mainly hustling hard for her branding clients, as creative partner for salon alpin and as brand strategist and workshop lover for identitylab. always collaborating with wow creatives.

strategy, branding & art direction
- creative direction + art direction for visual communication
- brand positioning + strategy
- corporate identity + identity systems + brand guidelines
- editorial design + packaging design
- website design + user interface, user experience

creative production & set design
- production and art buying for visual projects
- set design for installations, editorials & visual communication
- retail design + exhibition design
- prop design and making

illustration, animation & moving images
- concept + story development
- direction + production for animation

for fellow creatives
- mentoring & consultancy on creative positioning
- consultancy on self-employment and business development
- consultancy on copyrights, cost estimate, time management etc

don't hesitate to contact me via mail or ask me out for a beer.

fields of work

Vienna / 20. März 2018 / "on branding"

upcoming speaking & workshops