mark & león
branding + identity
mark & león was founded in 2016 by two driven italians that figured they came from a little town in italy that had a great cashmere and knitting history. coming from a business side of things, the team set out to create a brand with a clear vision: long-lasting cashmere fashion for men, that does not follow trends and bridges the gab between leisure wear and business wear.
they brought me on board quite early and together with the team, I not only helped to position the brand, create a brandbook and find a visual identity for the company, i was also involved in the process of the making of the first collection, that got designed by amazing theresa anna erlach.
photographs by sir paolo barbi.
brand positioning + corporate identity + branding guidelines
online and offline communication